what is fred lam about

What is Fred Lam About? The 5 Shocking Things About His iPro Academy

Can you imagine yourself being hyped by Anik Singal, Jack Canfield, and Robert Kiyosaki? I know it’s kind of hard to picture, but Fred Lam was able to do just that.


Its common knowledge that he has increased quite a lot in popularity over the recent years, but the question that intrigues most people is:


What is Fred Lam about, and why is he so popular?


Fred Lam is widely recognized in the industry due to his success in dropshipping, which in a nutshell, is a business where people earn through selling stocks of products they don’t own. You can think of it as an order fulfillment business.

I know that some of you are looking for legitimate ways to stay afloat during these challenging times.

With that being said, I assume that one of the reasons why you discovered this article is because you found out that there is still a lot of money to be made with this business model.

However, before you get your hopes up, I need to warn you that dropshipping is not an accessible business to get into. For instance, the start-up cost for this type of business can be a bit pricy, especially if you’re not appropriately trained.

This is because, in order for you to sell, you must generate traffic to your store. That means that you have to exhaust social media campaigns, do intensive product research, and provide outstanding customer support.

If you have little to no experience in the skills above, then I can clearly understand why you are searching to find out more about the life and deed of Fred Lam.

But before I present to you the unvarnished truth regarding his background, I need to be completely transparent with you first.

I am in no way, shape, or form connected to him or his iPro Academy.
My only goal is to provide you with enough relevant information so you can make up your mind whether you should purchase any of his online course or look for something much better instead.


Who is Fred Lam?

If you have been on Amazon looking for books about e-commerce, marketing, entrepreneurship, and advertising, then I’m pretty sure you have seen Fred Lam’s collection before. 

His success story is something that many of us can resonate with. Like most aspiring entrepreneurs, there is a damn good chance that you also come from a family without a business background or connections.

Fred Lam’s intense desire to help pay the bills pushed him to discover the world of PPC marketing through Google alongside the popular dropshipping model for what he is known for today.

Despite earning minimum wage at the onset of his career, his marketing and sales skills allowed him to become the youngest marketing manager of a BMW branch in Vancouver, Canada.

He stayed in the company for about three years until he finally established his own educational community known as the iPro Academy.who is fred lamFred’s real-life challenges paved the way as he ventured from being a dishwasher into the CEO of a multi-million-dollar empire. 

Additionally, this 8-figure Canadian entrepreneur holds extensive experiences in the field, which allowed him to become the founder of iPro Interactive Marketing (2017 to 2014), Water Liberty (2013 to present), and iPro Academy (2015 to present).

In 2018, he became an official member of the Young Entrepreneur Council or YEC, which is a highly-selective invite-only organization that aims to support entrepreneurs as they expand their businesses. 

I think that joining this organization was one of his smartest moves because it enabled him to unlock and establish even more high-valued connections. 

You may also want to know that he bagged numerous awards both as a young entrepreneur and a marketer. 

For instance, he was recognized as Young Entrepreneur of the Year, Clickbank’s Top Client awardee, Google Adwords Certified, and Best Selling author for The Traffic Trilogy book.

Besting other entrepreneurs in the field, he was also awarded by INC 5000, Startup 50 Award, and the Canadian Business Excellence Award for Private Businesses.

I share your sentiments in thinking that hundreds of online marketers today claim to have mastered eCommerce tactics. 

But if you are going to judge Fred Lam’s achievements and experiences, I can say that he is actually an authority in the field.

Check out the couch-session interview below as Fred answers some of the personal questions that can reflect who he is not just as an entrepreneur but also as a general person. 



What is Fred Lam About?

At present, Fred focuses on teaching entrepreneurs how to scale their businesses online through his step-by-step and proven methods.

Looking at his growing community on social media, you will see that many of his followers are actually chiming into his posts regularly. For me, this creates an open environment where anyone can directly ask him from time to time.

He is so active online that one of his YouTube videos even garnered 552k views! That amount of viewership definitely reflects how popular his courses are with his easy to digest explanations. His videos are uploaded regularly and are mostly tutorials and advice videos.


Fred Lam’s Training Products

Unlike other “gurus” out there, Fred is straightforward in teaching what he learned based on his extensive experience.

You may search Google right now and see that hundreds of similar courses offer the same promises, but not all of these are actually taught by someone who KNOWS the business through and through.


Basically, Fred Lam offers a variety of courses through his educational platform called iPro Academy.

The platform offers 20 courses that are taught by Fred, Michael Shih, Ryan Shin, Travis Stephenson, and Christopher Burgess. The picture below highlights some of the top courses on the platform. 😀😀😀what is fred lam aboutBased on the pacing of his specialized courses available on iPro Academy, Fred surely knows how his students like to process information.

His explanations are brief and structured in an easy to digest manner, making them perfect for complete beginners.


I also noticed that the platform offers some courses for free. 🙂

The Print Profits Bootcamp taught by Michael Shih, Chatbot Bootcamp by Travis Stephenson, and Zero Up Lite by Fred Lam are all available to you, and you don’t have to pay a dime for them. 

Listed below is a pricing scheme for Fred Lam’s taught courses: 


1. Dropshipleads academy = $497 one time payment; $177 three-month payment scheme

2. Google playbook display = $297 one time payment

3. Leadshunter = $2,495 one time payment; $997 three-month payment scheme

4. e-Comchallenge = $297 one time payment

5. FB leadsformula = $497 one time payment

6. FB playbook advanced = $97 one time payment

7. Google Playbook basics = $97 one time payment

8. Bing Ads playbook= $47 one time payment (includes 11 training videos)

9. Bing Ads masterclass= $97 one time payment (includes 11 training videos+ 8 weeks training)

10. 6 B.S Framework = $47 one time payment

11.eCompreneur = $49 one time payment

12. FB playbook = $7 one time payment (includes 7 training videos)

13. FB masterclass=$47 one time payment (includes 7 training videos+ 8 weeks training)

14. Adtrics academy =$2,495 one time payment; $997 three-month payment scheme


Zero Up Is His Best Course…

Seeing that this is the most popular course under the iPro Academy, I was expecting to cost more than $2,500. 😵😵😵

However, to my surprise, I found out that the Zero Up dropshipping course is actually just $1,497 (onetime payment) or $597 if you opt for a three-month payment scheme.

The curriculum is beginner-friendly and covers a wide range of concepts to learn from.

Aside from the 6 modules, it comes with additional 7-training modules, a product vault, a blueprint for attracting traffic, a special Zero Up Bootcamp, a dedicated concierge program, and the Zero Up network.

The Zero Up course comes with 75 training videos that run for over 45 hours and 27 minutes.

The modules are divided based on specific areas under the dropshipping business model, and they include all kind of valuable lessons such as:

1. Store creation ✔
2. Inventory arbitrage ✔
3. Turbocharging your store ✔
4. Creating a sales funnel ✔
5. Advertising your store ✔
6. Store management ✔
7. Scaling up the business ✔

🡆 Module 1 lays out the foundation for the general business by dealing with specialized topics such as niche selections, business creation, setting up and porting domain and store, setting up Shopify, and the basic setup of payments and shipping tables.

🡆 Module 2 focuses on the seven areas of dropshipping and the introduction to the Zero Up software.

He starts the video by explaining what inventory arbitrage is. Then, he discusses the marketplace, top sellers, perceived value, pricing formula, packaging of a great product, and his golden product hacks!

🡆 Module 3 deals with automation tools and touches on how one can create a sales funnel.

It includes lessons on email integration, autoresponder sequence, the use of the app store, and the introduction to 7 applications (Conversio, Sales Pop, Abandonment Protector Plus, The Shipping Dual, Hurrify, Wheelio, and Checkout Countdown Timer).

🡆 Module 4, on the other hand, targets the lessons on how to craft a converting sales funnel and the art of copywriting.

🡆 Module 5 contains 21 lessons about marketing, online advertisements, and the use of Facebook Ads. For me, this is the highlight of the whole course as it explains in detail how one can make their presence known online.

🡆 Module 6 deals with store management’s nine areas, including order and fulfillment management, daily routine, customer service issues, statistical analysis, and some of his strategies to maximize profit.

Note: Module 7 is coming soon, but the date is still undisclosed as of writing.


Is Fred Lam a scam?

I’m going to cut right to the chase – Fred Lam is definitely not a scam. 

As a matter of fact, if you happened to read some of my previous posts, you’ve probably seen that his courses are actually quite affordable.

The idea of earning from dropshipping is becoming more and more popular; thus, having a guru will undoubtedly enhance your chances of success. But note that I used the word “enhanced”… because of the five shocking things I found out…


•  First Fact: 

While FredLam may have presented a good curriculum, the actual earning chances were not highlighted in his videos. 

You see, the truth is, dropshipping is a competitive business that calls for consistent innovation. Honestly, his modules touched on various areas but did not dwell much on his actual tactics on gaining customers.


•  Second Fact: 

The Zero Up course comes with a software that is marketed by Fred as an all-in-one tool for finding appropriate instruments for complete business automation. 

I’m not an accomplished dropshipper, but I know for a fact that there are sales included. How can you automate your business without actual clients, right?


•  Third Fact: 

Speaking of tools, I realized that some of the Zero Up software’s marketed tools can actually be bought online for a lot less!


•  Fourth Fact: 

With all honesty, I can say that the Zero Up training course is super hyped!

I mean, the content of the course is best for beginners. Still, I feel that I can learn the same thing if I spend enough time reading blogs, watching YouTube videos, or taking cheaper courses from online platforms (Alison, Udemy, or Coursera).


•  Fifth Fact: 

Fred Lam is not a scam!

His achievements speak for themselves, but I found it weird that he is usually marketed as someone who earned mainly from dropshipping. From the way I see it, Fred is making more from selling his courses.


How I Make Money Online (And How You Can Too) 

I am sure that by the time you reach this part of the article, you are asking yourself whether there is a better online business model that you can do as a side-hustle.

Of course, there is, and I’ll gladly share it with you. 😊
One of my most recommended ways of earning online includes a particular type of marketing referred to as affiliate marketing.

It is one of the tops suggested ways for earning money online, and people love it and tend to fall right for it because:

1. It is very beginner-friendly ✔
2. Doesn’t require huge upfront costs (compared to dropshipping) ✔
3. It becomes passive as time goes by (you make money while asleep) ✔
4. Anyone can do it (that includes me & you) ✔

However, the same as dropshipping, affiliate marketing also requires you to have some knowledge on how things work in that side of the online world, and what better way to learn them then to join one of the best educational platforms on the market today. If you want to know more about this platform, then feel free to have a look at my full review.


And the best part about it? It’s free to start with.

Some of the members inside this platform earn four, five, or even six figures of passive income online, while others are just getting started and hitting their first $100 dayswealthy affiliate resultsJust like you, I used to be someone who spent hours upon hours researching for legit ways to make money from home, and if I’m being honest, it was hard for me at the beginning.

I started with zero-knowledge, but I eventually stumbled upon this platform and stuck with the training. I wasn’t planning on quitting because I became well aware of the life that this business can give me if I pushed through it.

The Wealthy Affiliate community taught me many valuable skills like building a website, driving traffic to it, strategically placing affiliate links, and the most valuable lesson of them all – how to increase my chances of success by practicing patience.

You see, the concept of affiliate marketing is straightforward, but it requires a lot of dedication and hard work.

While many cases succeeded, please don’t expect to make a thousand bucks per month in your first week of starting. I’m sure you’ll get there eventually, but you need to understand that this is a long term opportunity and not a one-time gig.

It’s time for me to end this review, and with that being said, I sincerely hope that I was able to shed light on the five shocking things I found about Fred Lam.

If you enjoyed this article, I would highly appreciate it if you can share it on some of the social media platforms you are using.

Also, comment down below your realizations and your decisions on whether you will push through with any of Fred Lam’s courses, and if yes, why so.

As always, best wishes and stay safe. 👍


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