CONTENT FINISHING CHECKLIST
– IS THE TITLE SHORT AND TO THE POINT
– AI SCORE BELOW 30%
– PLAGIARISM BELOW 3%
– CONTENT FLOWS WELL
– GOOD USE OF TABLES
– KEY POINTS
– JOHNSON BOXES
– IS THE ARTICLE INTENT-BASED
Course |
Price |
Best For |
Main Focus |
Weak Spot |
Hayden Bowles |
$497–$997 |
New dropshippers |
FB & TikTok ads |
Pricey, basic depth |
Ecom Elites |
$197–$297 |
Beginners/intermediates |
SEO & full funnel |
Dated interface |
Dropshipping Council |
$399+ |
Experienced users |
TikTok scaling |
Not beginner-friendly |
Oberlo 101 |
Free |
First-timers |
Dropshipping basics |
Too basic |
So, Who Exactly Is Hayden Bowles?
- Background: Hayden Bowles made a name for himself as a young entrepreneur who cracked the dropshipping code while most people were still figuring out their first job. He started gaining traction online by showing off his business wins, fancy cars, and world travels—all funded by e-commerce, or so he says.
- Online Presence: He’s known on YouTube and other platforms for helping beginners become online business owners. Whether you buy the hype or not, he’s got plenty of content sharing his e-com journey, and he’s turned it all into full online courses.
What’s in the Hayden Bowles Course?
- Course Names: Hayden’s course has gone by a few names—Ecomm Season, H-Com, and others—but the core idea stays the same. It’s a start-to-finish guide on launching a Shopify dropshipping store using paid ads, mainly on Facebook and TikTok.
What You Get:
- Lifetime access to a video library
- Step-by-step lessons covering product research, store setup, and ads
- Access to a private community
- Templates for ads and product pages
- Occasional bonus content or coaching add-ons
- Main Goal: Help beginners go from zero to launching a store and running ads confidently.
A Look Inside the Course Content
- Introduction and Mindset: The first part of the course sets the stage. Hayden talks about how dropshipping works, what kind of tools you’ll need, and what sort of mindset you should adopt to succeed in e-commerce. It’s kind of a pep talk and setup all in one.
- Finding Winning Products: Product research is a big focus. Hayden shows you how to use tools like AdSpy and Dropship Rabbit, and how to spot trends on TikTok. He also teaches you what makes a product worth selling and how to check out your competition.
- Building Your Store: This section walks you through setting up your Shopify store. From picking the right theme to writing product descriptions that convert, Hayden explains how to build a site that doesn’t just look good—it’s designed to make sales.
- Running Ads Like a Pro: Hayden breaks down Facebook and TikTok ads, showing you how to set them up from scratch. He covers things like campaign types, targeting, ad copy, and retargeting strategies. This part feels a bit heavier, but it’s super important.
- Fulfilling Orders and Managing Customers: Once orders start rolling in, you need to keep up. This part of the course explains how to use platforms like Zendrop or CJ Dropshipping for fulfillment. It also includes tips on handling customer service and setting up refund policies that keep you covered.
- Scaling and Automating: Once you’ve got a store up and running, the next step is growing it. Hayden talks about scaling strategies like using lookalike audiences, testing different ad angles, and eventually hiring virtual assistants to help manage things. He also touches on turning your store into a long-term brand.
What the Course Does Well
- Beginner-Friendly Setup: One of the biggest strengths of Hayden’s course is how approachable it is. If you’re totally new to dropshipping, the way the content is laid out makes it easy to follow.
- Clean Visuals and Production: The videos look good and sound clear. You won’t have to strain to understand what’s being shown. Hayden also includes templates and examples, which make it easier to take action without having to guess how something should look.
- Focus on Paid Ads: The course has a nice focus on Facebook and TikTok ads—two of the biggest platforms for e-commerce right now. You’ll get a good foundation in both, even if you’ve never touched paid advertising before.
Where the Course Misses the Mark
- Limited for Advanced Users: If you’ve run a few stores or have some marketing experience, you’ll probably breeze through the lessons without learning anything new.
- Higher Price Point: Depending on when and how you buy it, the course ranges between $497 and $997. For that amount, you might expect more advanced content or personal mentorship, which isn’t included by default.
- Extra Upsells: Hayden offers optional upgrades like one-on-one coaching or extra services, and they’re not exactly cheap. Some people say they felt like they had to buy more just to get the full experience.
- Risk of Outdated Content: Advertising strategies, platforms, and supplier networks are always evolving. If Hayden doesn’t update the course often, some of the content might be out of date.
How It Stacks Up Against Other Courses
- Compared to Others: Hayden’s course sits in the middle in terms of depth and pricing.
- Ecom Elites by Franklin Hatchett: Cheaper and covers more marketing channels like SEO and email. Better for those who want a broader approach.
- Dropshipping Council by Gabriel St-Germain: More advanced and focuses heavily on TikTok. Great for people who’ve already launched a store.
- Oberlo 101: Completely free, but it only covers surface-level topics.
- Where It Stands Out: Hayden’s course is polished, clean, and easy to follow. If you’re just getting started and want everything in one place, it’s a strong option.
Conclusion
If you’re just getting started with dropshipping and want a course that walks you through the basics of launching a store and running ads, Hayden Bowles’ program can be a solid choice. It’s organized, easy to follow, and covers the core parts of setting up a Shopify store and using Facebook and TikTok ads to drive traffic. That said, it’s not cheap—and if you’re already familiar with e-commerce or looking for more advanced strategies, you might find it too surface-level. It also leans heavily on upsells for extra support. Overall, this course suits beginners who want structure and clear guidance but may not be the best pick for those looking to go beyond the fundamentals or avoid spending extra after the initial sign-up.
Key Takeaway: Hayden Bowles’ course is solid for beginners who want a clean, guided path into dropshipping and Facebook/TikTok ads. Just know it’s not built for advanced users—and it’s not cheap.
FAQs
Does Hayden Bowles update the course regularly?
Updates aren’t guaranteed, and the course doesn’t advertise frequent refreshes. You’ll want to check the current course version before enrolling, especially if platform policies or ad rules have recently changed.
Can I get support if I get stuck?
Yes, you get into a private community to ask questions and connect with other students. But direct access to Hayden only comes if you pay for an upgrade.
Is the course mobile-friendly?
The course platform works fine on both desktop and mobile, but for tasks like store setup and ad creation, you’ll get the best experience on a laptop or desktop computer.
Do I need to buy other tools to follow the course?
Yes, you’ll likely need to pay for Shopify, some ad spend, and possibly a product research tool like AdSpy. These aren’t included in the course fee.
What happens after I finish the course?
After finishing the modules, you’re expected to launch your store and start testing ads. There’s no official “graduation” or next-level course, but some students choose to upgrade to coaching or join other programs to continue learning.